Woman of the Year is a corporate event. They wanted a quality programme designing for the event which advertises high profile companies and the schedule for the event. The directors asked for a quality stock to reflect this prestige event.
At Canprint we suggested a 200gsm silk paper that has a smooth, quality feel to it. We also suggested a square brochure which stands out more than a standard shape.
Our Graphics team played with a few colours and decided on navy blue and pink as their corporate colours for the event. Blue to represent business, power and pink to represent vibrancy and confidence which is what we felt the event was about. Throughout the programme we designed a corporate damask pattern that gave a luxurious look which worked well with the prestigious event. This design was so successful they continued to use our services for 4 years running.